Quantitative Support

Survey Design

A well-designed and fully thought-out questionnaire is essential to quality data collection. Good survey design is a process:

• Understand the business objective and strategic context
• Develop specific research objectives
• Identify and define target respondents
• Define the appropriate methodology
• Create the survey instrument
• Design respondent interface
• Pretest and refine
• Launch and monitor

In addition to meeting the objectives of the study, a questionnaire must be designed with the respondent experience in mind. It is critical that the survey instrument and interface be clearly worded, easy to navigate, and minimizing fatigue. This yields a study that will maximize response rates, minimize bias and yield quality data for analysis.