Survey Design
A well-designed and fully thought-out questionnaire is essential to quality data collection. Good survey design is a process:
- Understand the business objective and strategic context
- Develop specific research objectives
- Identify and define target respondents
- Define the appropriate methodology
- Create the survey instrument
- Design respondent interface
- Pretest and refine
- Launch and monitor
In addition to meeting the objectives of the study, a questionnaire must be designed with the respondent experience in mind. It is critical that the survey instrument and interface be clearly worded, easy to navigate, and minimizing fatigue. This yields a study that will maximize response rates, minimize bias and yield quality data for analysis.