Kevin Hill is the founder of Fluency
Research Group.
An
accomplished online and offline advertising and media research veteran, Kevin has held
senior Account Planning and Research positions at both East and West Coast
agencies including Digitas/Modem Media, Bates Worldwide, The Lord Group, Dailey
& Associates and Davis, Ball & Colombatto.
His experience
in both quantitative and qualitative research spans a wide range of industries
including Automotive, CPG, FSR/QSR, Entertainment, Financial Services,
Technology, Telecommunications and Retail.
During
this time he has moderated and observed literally thousands of hours of
qualitative research both domestically and internationally. He has moderated across a range of demographics,
categories and methodologies. Moderating clients include:
California
State Lottery
Carter-Wallace
(Trojan, Prilosec)
Chief
Auto Parts
Delta
Air Lines
DEP
Corporation (New Products, Lilt Home Perm)
Dice.com
Gallo
Gateway
Computers
GE
Capital
General
Motors
Great
Western Financial
Hampton
Inn
Honda
Motorcycles
Interval
International
Jack-in-the-Box
Kirin
Beer
Kodak
Manulife
Financial
M&M
Mars
Microsoft
Mita
Business Machines
National
Office Furniture
Nestle
Beverage Company
Network
Solutions
Neutrogena
Norelco
Perrier
Group of America
RadioShack
Ralphs
Grocery Company
Sauza
Tequila
The
Hartford
Verizon
(Bell Atlantic/NYNEX)
Wachovia
WeightWatchers.com
Kevin
is a member of the Usability Professional Association and has served as a
member of the Advertising Research Foundation's Research Quality Methods and
Practices Council.
kevin@fluencyresearch.com
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